A Guide to the Impact of Advertising on Media

Avatar for Dennis Haggerty
Dennis Haggerty Dennis Haggerty

As a newbie in the industry, you may be wondering about the impact of advertising on media. Do ads influence what we watch or listen to? The answer is both yes and no. Let’s take a closer look at how advertising affects media.

On the one hand, advertising does have an impact on media. For example, advertisers may dictate what time slot a show airs in. They may also decide whether a show is renewed for another season. In other words, they can have a lot of say in what we see on TV or hear on the radio.

On the other hand, advertising doesn’t necessarily dictate what we watch or listen to. Consumers ultimately have the power to decide what they want to watch or listen to. Even though advertisers may try to influence our choices, we ultimately choose what we want to consume at the end of the day.

So, does advertising impact media? The answer is both yes and no. While advertisers may influence what we see and hear, we ultimately have the final say in what we consume.