C.W. Park is a highly respected marketing professor and author who has been published in some of the leading journals in his field. He was the editor of the Journal of Consumer Psychology (2008-2012) and served on the editorial board of the Journal of Marketing and Consumer Psychology. Currently, Professor Park is the director of the Global Branding Center at USC. Previously, he was the Albert Wesley Frey Distinguished Professor of Marketing at the Katz School of Business at the University of Pittsburgh.