Paul Froio is an experienced Global business executive and leader in the athletic footwear and apparel industry. Froio oversees product creation as Vice President of Global Core Footwear at the Reebok corporation. Paul Froio’s extensive business background includes proven experience and success in brand strategy, sales, distribution, direct-to-consumer sales, retail, merchandising, marketing, and operations. Froio is a global expert in business and people leadership, product creation, brand strategy, sales & marketing, and business development. Since 1994, Paul Froio has been a loyal and valued leader at Reebok and Adidas.