Crisis Communication Strategies by Craig Schoenfeld Positively Impact Corporations

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Craig Schoenfeld Positively Impact Corporations Craig Schoenfeld Positively Impact Corporations

Craig Schoenfeld, president of CR3 Connect, explains how crisis communication plans mitigate damage to companies’ reputations.

Craig Schoenfeld

It’s vital for companies to be prepared for sudden emergencies or conflicts that could negatively impact the organization.

When a crisis happens, communicating strategically to employees, clients, and the general public can mitigate damage to the company’s reputation by outside sources.

Craig Schoenfeld, president of CR3 Connect, helps clients create crisis communication plans that are designed to deal with negative media and build a brand.


As a crisis begins to unravel, the speed at which a company responds is a crucial component to putting out the fire. Craig Schoenfeld has extensive experience and background knowledge on campaign operations, making him a strong asset in creating quick responses. The faster a company can put together a compelling message, the quicker they deny a crisis the opportunity to get out of control.


Communication can be used as a powerful tool to spread correct information and remove any potential speculations. By providing the right information, Craig Schoenfeld can protect your business against future threats and rumors. Once a communication strategy has been implemented, it’s imperative to monitor the effectiveness of that strategy. Additional communication may be needed.

Craig Schoenfeld stresses the importance of releasing the right information the first time because once a message is released, it cannot be taken back or changed. That’s why CR3 Connect specializes in crisis communication strategies, to make sure you and/or your company can be presented in the best way possible. With the proper plan, a large crisis can be reduced to merely an interruption.


When mistakes have been made, taking responsibility for what did and did not happen can prevent additional bad press. Craig Schoenfeld explains that taking ownership means the public can calm down and agree with your statement, instead of bringing backlash about issues that were ignored or falsified. The more effectively messages are communicated, the better the results at the end of a crisis communications campaign.

About Craig Schoenfeld:

With more than 20 years of experience, Craig R. Schoenfeld has worked as a lobbyist, political strategist, press spokesperson, and campaign operations manager for his clients. He has developed excellent relations with elected officials, business organizations, and activists in the Midwest.

Craig Schoenfeld is also the president of CR3 Connect, one of Iowa’s leading strategic advisory lobby firms. CR3 Connect specializes in designing and implementing strategies that build support, inform the public and public officials, educate and mobilize key constituencies.