Jay Noce on Content Clutter
Charleston, South Carolina, July 30, 2018 (Ebiznewswire.com) – Jay Noce is the CEO of Charleston, South Carolina-based intelligent content production business, BravasLive.
Also, Noce’s solution for relevant and authentic content is, on the surface of it, simple, and comes as no surprise in an age where content is king (or queen): orders of magnitude more content.
“This, however, when executed on a truly large-scale drive often comes with extraordinary costs, complexities, and compliance risks,” he explains. “It’s also the root cause of so-called content chaos, a phenomenon which affects businesses of all shapes and sizes.”
According to a recent study by consulting firm McKinsey & Company, employees now spend, on average, up to 90 minutes per day drowning in this sea of content chaos.
“That’s almost 20% of an employee’s working day, week, or month, spent tangled up in content,” Noce adds. “That’s a mix of searching for, creating, and publishing content, among other necessities required to really succeed through this channel.”
The same McKinsey & Company study also shows that up to 85% of the time, those same employees fail to find or execute precisely what they intend to in 7 out of every 10 instances, further compounding the issue.
“The solution,” reveals Noce, “requires a re-imagined approach to content creation.”
However, Noce continues, “At BravasLive, we offer the world’s most advanced intelligent content production solutions and services, applied with best practices, standards, and scoreboard-based metrics.”
Content chaos is not a new phenomenon by any means, but it’s a phenomenon which has snowballed in recent years.
At the same time, 32% of marketers believed that they were effectively executing enough content, while 27% reported effectively tracking content utilization metrics.
Just five years on, however, the numbers look quite different, with Noce pointing out that closer to 99% of marketers now both rely on and valuable content. Furthermore, he adds, “Yet today, considerably fewer marketers believe that they’re executing enough high-quality content, with similar numbers also now struggling to track their metrics effectively.”
“This is what content chaos looks like.”
As CEO of BravasLive, Noce believes he’s got the answer. “Our patent-pending solutions are all built on three defining pillars,” he adds.
These, according to Noce, are the most advanced and comprehensive Omni-media production automation technologies; best practice application of these technologies to maximize value and success; and transparent and contractual value delivery commitments.
“If a company’s challenges include keeping up with content production demands, containing production costs, accelerating speed and agility” adds Noce. “Then it’s time to consider BravasLive.”
Jay Noce is a seasoned advertising technology and marketing leader. Noce has served as a C-level executive and private equity investor for over a dozen high-profile firms. He is actively involved with numerous philanthropic ventures. Noce holds a B.S. degree in Economics from Randolph-Macon and an MBA from Virginia Tech. Plus, certifications in a number of areas pertaining to leadership, sales, management, and mentoring.
Lastly, visit BravasLive to learn more about Jay Noce and his business.