For those who are working towards a marketing career, it can be intimidating. In order to help ease the anxiety, Kale Sligh prepared some tips to move forward in it.
A career in Marketing can be lucrative, but with so many evolving channels knowing where to start is important. The term itself applies to so many categories that choosing which niche to focus on can be tricky. The good news is that in this day and age, there are various tools that can be leveraged to make things easier for a person looking to hone their marketing skills. One of the most valuable assets is experience. Obviously, no two experiences are the same, so to deal with that, Kale Sligh will dispense his own experience to the benefit of others.
According to Kale Sligh, one of the first things a person should do is get all of their ducks in a row. Keeping concepts orderly and prioritizing them is deeply important, and something that Kale Sligh always makes sure to do. It’s also important to keep their fingers on the pulse of the industry, making sure that they’re abreast of whatever is successful (or not). Trade journals and industry blogs like Adweek, Direct Marketing News, and Forbes can tell them what works, what doesn’t, and, if they’re ambitious enough, how to exceed.
Communication is also key; Kale Sligh learned early in his career how to communicate with a lot of different stakeholders. Being clear and concise is one of the best ways to not only get the job done, but is also valuable to forming good relationships with internal teams and external clients. Having a social media presence, like Kale Sligh has, is also an invaluable asset. Not only can it help improve a person’s ability to communicate with staff, it also gives an avenue for aspiring marketers to engage with their target audience and create a brand for themselves as well.
According to Kale Sligh, another overlooked aspect of a balanced career is stress management, as one is expected to juggle multiple concurrent projects with varying levels of significance. This is something that everyone should follow, but one that might be overlooked. A person has to give themselves time to rest and recover from any stresses. If they do not, it is very easy and likely to face serious burnout. Both mental and physical health can be affected by stress, and it can put a strain on one’s family as well. Kale Sligh holds his family highly, and in turn tries his best to manage any stress he may incur from work – marketing or otherwise. It doesn’t matter if a person is Kale Sligh, if they’re a world-renowned marketing guru, or if they’re just starting out. It’s always important to take care of one’s self.