Social Media Marketing: A How-To Guide for Beginners

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Arthur Freydin Arthur Freydin

You’ve probably heard that social media marketing is important for businesses, but maybe you’re unsure where to start. Don’t worry, we’re here to help! In this guide, we’ll go over the basics of social media marketing and give you some tips on how to get started.

Why Should You Care About Social Media Marketing?
Let’s start with the basics: what is social media marketing, and why should you care? In short, social media marketing uses online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers.

It’s important because social media is one of the most effective ways to reach out to your target audience. Over 3 billion people use social media regularly, so it’s a great way to connect with many people. Social media platforms are a great way to build trust and credibility with potential and current customers.

How Can You Get Started With Social Media Marketing?
Now that we’ve gone over why social media marketing is important let’s talk about how you can get started. The first step is to create accounts on the relevant platforms—Facebook, Twitter, LinkedIn, Instagram, etc.—that make sense for your business. Once your accounts are set up, it’s time to start posting!

When creating content for your social media accounts, keeping your brand voice in mind is important. Your posts should be professional yet friendly, informative yet not too sales-y. Finding the right tone for your brand might take some trial and error, but once you do, stick with it. Consistency is key when it comes to social media marketing.
In addition to creating your own content, engaging with other users on social media is important. Like and comment on other users’ posts (particularly those in your industry), join conversations, and follow other businesses and influencers in your field. The more active you are on social media, the more likely you are to build relationships and attract new followers.

Social media marketing can initially seem daunting, but it’s not so bad once you get started! This guide should have given you a basic understanding of what social media marketing is and how you can get started. Remember to keep your brand voice in mind when creating content, be active on the platform (liking/commenting on other users’ posts), and be consistent! If you do all these things, you’ll be well on your way to success.