Digital marketing encompasses all marketing efforts that occur on the internet. This includes social media marketing, search engine optimization (SEO), and email marketing.
No two days in the life of a digital marketer are exactly alike, but there are some things that they do on a daily basis. Here are some of them:
1. Research
Digital marketers are responsible for driving brand awareness and lead generation through all the digital channels that a company has at its disposal: social media, search engines, email, paid advertising, and its website. They use analytics to properly measure each channel’s performance, which can help them optimize their budget and increase ROI.
Research is the process of discovering new knowledge about a topic, either by developing new concepts or advancing existing theories. It involves forming hypotheses, collecting data, and analyzing results to make informed decisions and implement findings into real-life applications. This can be done through primary or secondary research methods, depending on the scope of the research question. The main difference is that secondary research relies on other people’s knowledge to answer a question.
2. Planning
As a digital marketer, you’ll be tasked with putting together and executing a comprehensive marketing plan that spans multiple channels and disciplines. Your duties may include writing blog posts, designing and managing social media campaigns, developing SEO-optimized websites and producing eye-catching email marketing content. You’ll also tasked with tracking the performance of your efforts by measuring key metrics like conversions, engagement and page views. In addition to your day-to-day tasks, you’ll need to make time for meetings with other department heads and clients to review the latest industry research. There’s a reason a digital marketing agency has an office of over a dozen people, and you’ll need to stay organized to get the most out of your day.
3. Implementation
Implementation is the next step of a project’s planning process, where a team puts their plan into action. This can include putting in place resources, scheduling milestones and tracking progress.
The scope of a project, a resource plan and risk analysis are all key components of an implementation plan. These are used to determine how much time and money will be required for the project, as well as what needs to be done and when.
During this phase, it is important to collect data and examine it closely to ensure that the project is meeting its initial objectives. This will help the team to make any changes necessary to stay on track. This data also helps to prevent any potential hiccups in the project.
4. Analytics
Analytics are a key component of any good digital marketing plan. Understanding which metrics are important to your clients can help you deliver the best possible results.
For example, knowing that visitors to your website are most likely to click on a specific link can make all the difference in your campaign effectiveness. The right tools can also save you a lot of time.
If you’re looking for the best analytics tool, there are several options to choose from, including Google Analytics and Mixpanel. Using one of these tools will give you the most comprehensive view of your site’s data, enabling you to spot issues before they become big problems. In addition, you’ll be able to compare the results of different campaigns and see which one has delivered the most bang for your buck.
5. Reporting
A digital marketer uses reports to keep track of the progress made by marketing activities. These reports are primarily focused on metrics like traffic or leads. They provide actionable insights that can be used to make better decisions on a daily basis.
Traditionally, reporting is a manual process that requires a lot of time and effort. This is especially true in large organizations with a huge volume of data. However, in today’s digital environment, it is possible to build and deliver marketing reports by using professional BI dashboard software. This helps to unify the data for all stakeholders and makes it accessible in a comprehensible manner. Moreover, it also reduces the burden of creating and updating these reports manually. This way, the process is more efficient and effective.
